Fractional Head of Marketing

Fractional head of marketing for small DTC brands.

Leading your marketing without the full-time expense

I step in as a part-time marketing leader for small direct-to-consumer (DTC) brands, helping you grow revenue, build community, and make smart, sustainable decisions without the cost of a full-time hire. Think of me as an extension of your team, not another vendor.

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One thing about me is I LOVE small DTC brands.

I love working with small DTC brands. Hearing their stories, their passion, and the reasons their customers choose them. It inspires every aspect of my strategy.

Learn more about my approach
What I Do

How I Show Up For You

social Strategy

Build your DTC brand's community online with a presence that actually converts.

Partnerships

Right-fit creators and influential individuals who align with your DTC brand and values.

community engagement

Foster genuine connections with your audience that build loyalty and lasting relationships.

Marketing Systems

Sustainable growth engines built for DTC brands to last long-term.

Ready When You Are

Let's build something
that actually works.

Let's talk about your DTC brand, your community, and what marketing could look like when it's built specifically for you.

Yellow Umbrella

Built for small DTC brands, by someone who loves them.

Say Hello

madeline@yellowumbrellamarketing.com

Lake Norman, NC

Let's Talk

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